Sebestyén Winery

Packaging design for Sebestyén Winery from the wine region Szekszárd, Hungary. This small family winery led by a brother and sister duo asked us to create a series of redesigned labels for some of their most popular wines. Sebestyén’s wines are generally full-bodied yet elegant, with plenty of lively acidities. Their goal is always to harvest the best quality grapes, work with the utmost care in their vineyards. We wanted to create a very clean and easy, yet attention-grabbing and playful design that we felt fits best for the character of the wines.

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Our aim was to create a visual system for the packaging that is based on organic shapes from nature, supplemented by clean, classical typography. Every label features one of the winery’s foundational values, symbolized through natural elements of the vineyard and the region. The color of the main abstract form reflects on the flavors and characteristics of the wine, while some transparent shapes give a little extra touch to the final outcome. By combining different printing finishing, we created an elegant packaging with a strong character.