Bock Albus Wine

The concept of Albus wine's packaging is themed around a paraphrase. The photo-based packaging on the outside was inspired by still life Vanitas paintings, using a ram skull as the main element, surrounded by wild flowers. The skull is representing the winery by reflecting on their logo. In contrast, the inner label itself has a clean, purely typographical style.

The photoshoot of the final packaging has a strong allegorical representation style, as in the 17th - 18th century ideal beauty was mainly investigated by sensations and feelings generated by art in the viewer. We've created several still life sets around the main element - the bottle - surrounded by fruits and spices reflecting on the wine's flavors. The final photos are not only for the eyes but also trying to stimulate smelling and tasting at the same time.