Packaging & booklet design for Merlot Rosé from the Dúzsi Winery in Szekszárd, Hungary. The winery is one of the leaders of the gradually developing family wineries of the wine region Szekszárd. Dúzsi Tamás developed his winery step by step on his own and now, the winery makes wines out of 400 tonnes of grapes each year. He won several awards from great internationally recognized wine competitions, for example, 19 prizes only from the “Le Mondial du Rosé", 6 medals from “Mundus Vini”, also some rewards from the “Le Mondial du Merlot". The largest part of the winery’s turnover comes from selling their rosé wines.

For the packaging, the goal was to pick a modest and feminine colour that is in harmony with the colour of the wine. During our visit to the winery, we learned that hand manufacture is a very important part of their wine making process, so we choose ‘hand-harvesting’ as a main graphic element for the design and created the little hand symbol with the dot. We wanted to keep everything very simple, hence the minimal typography in a circle shape. We also designed a little booklet which can be used for different marketing purposes and also, it gives a little more information about the wine for the customers.

Merlot Rosé packaging design

Client: Dúzsi Winery Szekszárd
Co-designer: Anna Hidvégi
Booklet photography: Dávid Kovács
Wine photography: Kevin Harald Campean
Retouching: Kira Koroknai