Kie Valentine's Day Edition

The Valentine’s Day Limited Edition presents two products designed as contrasting moments within a daily ritual. Kōhai Flavoured-Blend Matcha and Beniyume Hibiscus Superfood Tea form the Day & Night Collection, expressed through flavour, colour, and visual direction. Kōhai is a rich yet gentle matcha blend with cocoa, beetroot, and natural vanilla, creating a smooth, red velvet–inspired experience suited to comforting daytime rituals. Beniyume, a caffeine-free hibiscus and rose infusion tea, offers a bright yet calming profile, designed for slower evening moments.

The contrast between the two products is reinforced through packaging and photography. A white box with a red label represents clarity and softness, while a black box with a red label introduces depth and intimacy. This duality continues in the imagery through light and dark backgrounds, with red flowers appearing as recurring elements that visually connect the collection. Together, the limited edition interprets Valentine’s Day through quiet gestures of care and shared moments, translated into mindful rituals across different times of the day.

CLIENT
Kie Living

ART DIRECTION
GRAPHIC DESIGN
Kira Koroknai

PHOTOGRAPHY
Kevin Campean